“Marketing is no longer about the stuff you make, but about the stories you tell.”

— Seth Godin


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Capelin Pic.jpg

A Capelin is a small forager fish, located in the North Atlantic, North Pacific, and Arctic Oceans. A small creature - They live and die to create new life. Their movements dictate the traveling patterns of almost all those around them. In a world where everyone wants to be the "big fish in a big pond", the Capelin shows the great advantages of staying flexible and having a large network. 

My name is Jordan White, proud Newfoundlander, beer nerd, and marketing enthusiast. I have been working in the world of marketing for over 6 years now and still find it fascinating to see new trends, develop new skills, and strengthen businesses in the process. I focus on helping create effective brands and strategies - from a management level as well as a hands-on content creation level.


In an ocean full of travelers, it is my job to find the best route for you and keep things on track. 


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