Life is about the people you meet
and the things you create!
Capelin Creations was founded originally in 2019 while freelancing for some local businesses. After years of working with large global brands, I found myself enjoying the process of helping the local business community in Newfoundland more and more. 2020 was a troublesome year, to say the very least... after a major downturn in the oil & gas industry, mixed with a global pandemic. From here I decided to move forward with this project full time in an effort to support our local businesses as well as pursue my creative dream.
Creating with others should always be a great experience. I look to explore and grow businesses' marketing efforts through a close and connected network of experienced individuals. Aiming to add a new perspective, teach, and collaborate with you. The world of marketing can be complicated, but when done right a very enjoyable part of your business.
The name Capelin Creations was inspired by a number of experiences I’ve had in life and throughout my marketing career thus far:
My first marketing gig with Ocean Quest Adventures where I was able to scuba dive with a pod of capelin (I was hooked after that!).
The first beer I helped create with the talented Alexis Wagner at Labatts Brewery was named Capelin Hound. It was a tasty beer and a big milestone for me.
Lastly, my roots are in the St. Mary’s Bay/ St. Vincent’s area... a spot is very well known for the abundance of capelin that roll there year after year.
This little fish means a lot to me!
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